The Parade: National Day Parade 2011
Create a recurring annual event.
Create an event that will help the people to federate themselves and dedicate time towards a tribute to the inspiring leader and the nation.
Strategy: 7 years
All Emirates will participate in both the parade and the creative production for the annual event and each year the parade will be hosted by a different Emirate.
Abu Dhabi will be the first to host the parade as the Emirates’ capital and because of its historical leadership in creating the Federation of the Emirate through the vision of late Sheikh Zayed.