The Supreme Council for Motherhood and Childhood (SCMC) commissioned JBM to develop a tailored plan for managing the “Fatima bint Mubarak International Motherhood and Childhood Forum”.
JBM was the appointed agency responsible for the successful development and execution of the event, in close consultation with The Supreme Council for Motherhood and Childhood (SCMC), and in partnership with the other agencies involved in the delivery of the overall program.
Her Majesty Queen Silvia of Sweden, Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Culture and Knowledge Development, Sheikha Lubna Al Qasimi and In a video message played at the forum, Ban Ki-moon, Secretary-General of the United Nations, thanking Sheikha Fatima for her efforts in childhood development in the UAE, the region and beyond.
H.H. Sheikha Fatima bint Mubarak, Chairwoman of the General Women's Union, Supreme Chairwoman of the Family Development Foundation and President of the Supreme Council for Motherhood and Childhood, has reiterated that this week's Fatima bint Mubarak Motherhood and Childhood Forum is a global platform aimed at deepening dialogue and understanding, while boosting progress for human societies around the world.
In her opening remarks made at the forum today at the Emirates Palace, Sheikha Fatima said that the event focuses on children's issues, to properly prepare their present and future, as the starting point for achieving human development on the march of society and its promotion at all levels.
Sheikha Fatima's speech, which was delivered on her behalf by Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Culture and Knowledge Development, went on to welcome the broad participation of delegates from all brotherly and friendly countries, as well as the attendance of Her Majesty Queen Silvia of Sweden.
H.H. Sheikha Fatima commended Queen Silvia's unremitting efforts to achieve a better future for all community groups, especially children, with the aim of achieving progress and development in all parts of the world.
"Every family in the UAE is doing their best to instill Arab-Islamic identity in their children, bring them up on values to do good to others, to be outstanding students and, later, good citizens,'' HH said.
''The UAE is keen to arm children with the culture and skills that build a good, responsible character capable of dealing with challenging situations,'' she added.
In her address to the forum, Queen Silvia stressed that education is the most hopeful powerful vehicle for positive change.
Queen Silvia also expressed her deep admiration for Sheikha Fatima's passion and pioneering work for the wellbeing of women and children.
''This is a moral imperative. But also it is the most important and worthwhile investment for a future with peace and prosperity.
''We need the children as much as they need us. We need to foster brave and responsible citizens of tomorrow. We need to prepare for ideas and innovation, which will solve not only the problems of today, but those of tomorrow, as well. Children think freely, their minds are not yet limited and framed by norms and limitations. Also, children have unique knowledge about what it is like to be a child.
These are competencies, she added, ''we need to tap into. Therefore, I am delighted to see the focus on child participation so strongly on the agenda of today’s meeting. Children are change agents, not just passive recipients.'' ''I believe we can all unite around education and embrace it as a core theme of today. Education is the most hopeful powerful vehicle for positive change. With education, vicious circles of poverty and discrimination can be broken and sustainable development can be expected", she affirmed.
''In addition, and this brings me to something especially close to my heart, if we want to create the best environment for learning and development, if we want to foster innovation and creativity, we need to make sure that the child is safe and that childhood can be filled with joy and love, as well as curiosity, play and learning."
Queen Silvia founded World Childhood Foundation in Sweden 17 years ago, with a vision that every child should have a safe and happy childhood.
Back to Top