JBM Produced the 2017 Dubai International Film Festival Opening Ceremony. the concept was based and inspired from the DIFF Campaign. The sequence was done through Video Projection, 3D animation and Iive performance interacting with the content. Our creative approach was to reflect the genres of Cinema from Action adventure, to comedy, to romance and ending with Sci-Fi. We start the sequence by introducing the performer in his environment discovering a world of the unknown. He gets transported and introduced to these different environments and has a unique interacting and relationship with these elements making him morph in the setting.