UAE Etisalat Pro League Awards Proposal

JBM was requested to provide a complete branding and creative proposal for the UAE Pro League Awards Ceremony. A concept based on video projection mapping on stage with a modern design. From Stage design, marketing collateral to the event branding, everything was designed towards the reflection of energy.

Theme
Energy that commutes
Energy that make the player kicks in the ball
Energy that drive the goal to stop the ball
Energy that push the audience up when the emotion is too strong
Energy that embrace the stadium when the goal is marked and the games reachs the end
ENERGY THAT DRIVES SPORT
PLAY, ENJOY, SHARE
The event will be the showcase of that energy that flows from muscle to action, player to audience, audience to team.  In a common instant
Our spirit will be lead by that flow of energy that drives sport.
The Video introduction section, the jingle, as well as the branding all will be infused by this energy
STAGE design
base on the section of the stadium as a magic place that federate the players and the audience in a collective and sacred emotion
the screen represents the roof top
the set up the grand stands
and the stage the field of play
All these elements will be showcased with video animation
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