Dubai Shopping Festival Bid

Dubai Shopping Festival 15th Anniversary Pitch Objectives: • To launch the Dubai Shopping Festival • To celebrate the 15th anniversary of DSF • To showcase Dubai’s and the UAE’s achievements over the past 50 years • Showcase the link between the heritage and traditions of the UAE passed down and transformed to fit the modern day shopping festival (ie: hospitality and trade)

Objectives:
Tocreate a emotional story driven anniversary that not only highlights theopening of DSF but also engages the audience to be a part of this. This will invite and launch the openingat a greater level and will give good press coverage.
The SHOW
Act 1
CULTURE AND HISTORY

Culture:
· The sailors (pearl diving)
· All lights out
· We commence with soundonly…suspense (sound silent night, water ripples against the hull of the woodendow, wooden ship screeching, ropes, sails etc)
· Then the music
· The water screen appears, We seeold waves projected on it (Bu Daryah, the sea daemon)
· Slowly sails boats appears in themidst lit with a subtle candle light (traditional pearl diving song is played“oh yamal”)
· He moves in front of the watersscreen (main stage area)

History:
· Using archive imagery of pearldivining and sailing, we create an interaction between liver performers andimagery.
· AS the music crescendos, thesailors pull out of the sea a the rope where a diver comes out with a pearl,and a net the pulls with him from the fishing

Techniques:
· Water screen + projection
· Sail boats
· Live Performers
· Lights
· Fishing man (isolated)
· Net(s)
· Net pullers (extra performers)
· Light net
· Small boats



Act 2
MODERN DUBAI:The pearl of the Emirates

As soon asthey catch the pearls, we see pictures of Dubai appearing on both screens(water screen and pearl screen.

We see thegrowth of a small village (that represents the old traditional trading ports)becoming the a modern city

Techniques:
· Projection on the mirror pearl
· Iconic elements of Dubai:
o Shopping centers
o Landmarks (Burj / Metro / Ski Dubai/ Palm / Burj Al Arab)



Act 3
CONNECTINGTHE WORLD

Welcomingthe world
Trading portdestination (a cross road for many cultures)
The culturalmelting pot
While theprojection is on going:
· We seen 5 others boats slowly joiningthe sailors boat. Each boat (surrounded by small model boats) to symbolize the differentcultures from the world’s continents

Quantity ofmain boats: 5
· Asia
· India
· Africa
· Europe
· America

Like aparade the boats (in formation) start approaching the main center stage wherethe main pearl diving boat is docked.
Richlydecorated with props, large canvases, decorative lights etc.
In each boat,a group of people are presented. (smiling, enjoying, inviting and waving to thepublic and main stage as though they were arriving as well as giving awelcoming attitude)

Techniques :
· Hidden barges
· Set up
· Props
· Lights
· Performers
· Costumes

Act 4
ENJOY DUBAI
FESTIVITY
At the end,as the boats meet together in front of the water screen, we see a countdownappearing on the water screen
As soon asthe zero appears on the screen the pearl disintegrates and release hundreds oflit up lanterns (going up towards the sky)
Meanwhile fireworksilluminate the sky

END.

Techniques :
PVC helium Balloon+ LED
Fire works
Projectionon waters screen
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